Listening behaviours are shifting. Young listeners don’t understand why radio content has to be subordinated to fixed schedules. In order to keep up time spent listening among young listeners radio needs to start experimenting with non-linear models.
Los comportamientos de escucha de radio están cambiando. El oyente joven no entiende la subordinación de sus contenidos preferidos a horarios fijos. Es necesaria la experimentación con modelos de radio no lineal si no queremos perder a ese oyente para siempre.
Data-analysis in radio enables a new way of programming based on experimentation. Voizzup applies it to continuously checking the health of the format clocks of your radio station.
Apple’s radio station might have a problem with Time Spent Listening. The global factor and its eclecticism might be handicaps. Beats 1’s “secret” weapons: Team, artists and Data.