1. Know when your listeners are paying attention.
2. Seek Time ENJOYED Listening, instead of TSL.
3. Visualise your power and assume your responsibility on-air.
4. Put listener engagement measurement in the hands of the on-air team.
5. “Listempathise”
Just being able to see first hand, daily, the impact everything you say or do on-air has on your audience will make you more aware, more responsible, more confident, more creative.
The on-air team is the only possible engine for continuous content improvement in your radio show or station. On-air teams must own listener engagement measurement. No matter whether your radio organisation is a national public broadcaster or a local independent radio station, you will embrace daily content evaluation.
Constant listener feedback is not enough alone for bringing continuous content improvement to radio. It requires a framework based on short learning cycles.
Big data used in music research for radio: audience’s spontaneous reactions during natural listening are captured through the mobile app of the radio station in the smartphone of thousands of listeners and turned into meaningful information for the station’s team.
Apple’s radio station might have a problem with Time Spent Listening. The global factor and its eclecticism might be handicaps. Beats 1’s “secret” weapons: Team, artists and Data.
Apple’s radio doesn’t seem to want or need traditional research. They have data instead: they can capture every click from million of listeners all around the globe accessing Beats 1 through one single app.
Safe is risky. It is in business, in sports, in love… And it is in radio as well, especially in one format: CHR. If you are a CHR Programme Director you already know playing safe is not an option: You can’t play those songs that always perform well. Your station needs to introduce brand new … Read more
A few weeks ago one of the most relevant gatherings of radio professionals, Radiodays Europe, was held in Dublin, Ireland. For two and a half days more than hundred speakers shared their thoughts on the current state of our industry. Above all, experts and attendees talked about change. Greatest ever period of change for radio … Read more