Beats 1’s challenge on Time Spent Listening
Apple’s radio station might have a problem with Time Spent Listening. The global factor and its eclecticism might be handicaps. Beats 1’s “secret” weapons: Team, artists and Data.
PROGRAMMING
Beats 1: data versus traditional research in radio
Apple’s radio doesn’t seem to want or need traditional research. They have data instead: they can capture every click from million of listeners all around the globe accessing Beats 1 through one single app.