non-linear Archives — Tommy Ferraz

I don’t get the hype about smart speakers for radio

Diving in existing research to explain why I don’t believe the smart speaker will become the central device for audio listening among young listeners. Also, I don’t see how the smart speaker might save linear radio. More likely, it will accelerate its decline.

3rd May 2018 No Comments

Non-live radio: Opportunity for more engaging content

Radio should be turning the fact that content doesn’t need to be subordinated to live broadcast anymore, into a great opportunity to produce premium content for a more engaging radio.

13th September 2015 No Comments

After the non-linear radio

Listening behaviours are shifting. Young listeners don’t understand why radio content has to be subordinated to fixed schedules. In order to keep up time spent listening among young listeners radio needs to start experimenting with non-linear models.

23rd August 2015 No Comments