Technology alone won’t bring innovation to Radio
Are technology and innovation the same? What is innovation? Why do we need it? How do we introduce it in our organisations? Does a culture of innovation exist in the Radio industry?
LISTENER
5 resolutions for better listener engagement in radio, in 2020.
1. Know when your listeners are paying attention.
2. Seek Time ENJOYED Listening, instead of TSL.
3. Visualise your power and assume your responsibility on-air.
4. Put listener engagement measurement in the hands of the on-air team.
5. “Listempathise”
Hey morning-show host! This is why you should own listener engagement measurement.
Just being able to see first hand, daily, the impact everything you say or do on-air has on your audience will make you more aware, more responsible, more confident, more creative.
Find out if you are keeping your listeners engaged!
You don’t need us to tell you how crucial time spent listening is for your share, therefore for your advertisement revenue. We don’t discover anything new if we say it’s all about audience engagement. Give your listeners one opportunity to get bored and they will just leave. You, Programme Director, Morning Show Producer or host, know … Read more