Technology alone won’t bring innovation to Radio
Are technology and innovation the same? What is innovation? Why do we need it? How do we introduce it in our organisations? Does a culture of innovation exist in the Radio industry?
Are technology and innovation the same? What is innovation? Why do we need it? How do we introduce it in our organisations? Does a culture of innovation exist in the Radio industry?
1. Know when your listeners are paying attention.
2. Seek Time ENJOYED Listening, instead of TSL.
3. Visualise your power and assume your responsibility on-air.
4. Put listener engagement measurement in the hands of the on-air team.
5. “Listempathise”
Just being able to see first hand, daily, the impact everything you say or do on-air has on your audience will make you more aware, more responsible, more confident, more creative.
You don’t need us to tell you how crucial time spent listening is for your share, therefore for your advertisement revenue. We don’t discover anything