Are technology and innovation the same? What is innovation? Why do we need it? How do we introduce it in our organisations? Does a culture of innovation exist in the Radio industry?
Listening behaviours are shifting. Young listeners don’t understand why radio content has to be subordinated to fixed schedules. In order to keep up time spent listening among young listeners radio needs to start experimenting with non-linear models.
By doing radio, Apple is learning radio. They have the capability, the resources and the drive to turn that learning into actual disruption in the radio industry in future iterations.