Are technology and innovation the same? What is innovation? Why do we need it? How do we introduce it in our organisations? Does a culture of innovation exist in the Radio industry?
1. Know when your listeners are paying attention.
2. Seek Time ENJOYED Listening, instead of TSL.
3. Visualise your power and assume your responsibility on-air.
4. Put listener engagement measurement in the hands of the on-air team.
5. “Listempathise”
Constant listener feedback is not enough alone for bringing continuous content improvement to radio. It requires a framework based on short learning cycles.
My proposal for airchecks intends to push cooperative self-evaluation in radio. The goal is to facilitate assimilation and, therefore, speed up improvement.