BBC innovates in non-linear radio
BBC’s latest innovation in non-linear radio enables online listening first by releasing speech-based shows up to 7 days before they are aired on FM.
BBC’s latest innovation in non-linear radio enables online listening first by releasing speech-based shows up to 7 days before they are aired on FM.
Listening behaviours are shifting. Young listeners don’t understand why radio content has to be subordinated to fixed schedules. In order to keep up time spent listening among young listeners radio needs to start experimenting with non-linear models.
Los comportamientos de escucha de radio están cambiando. El oyente joven no entiende la subordinación de sus contenidos preferidos a horarios fijos. Es necesaria la experimentación con modelos de radio no lineal si no queremos perder a ese oyente para siempre.
A few weeks ago one of the most relevant gatherings of radio professionals, Radiodays Europe, was held in Dublin, Ireland. For two and a half