exploration

I help radio stations become agile. What does that mean?

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Agile radio

Radio can learn, improve and react faster to listeners who are changing audio consumption habits and spending less time with our medium. Radio stations are used to be fast for being first, but we need the mindset shift of being fast for being better. That is being agile.

Applying Design Studio in Radio: From traditional air-check to cooperative self-evaluation

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The experiment consisted in challenging the traditional way of conducting air-checks, trying to avoid its most common issues. For that, we apply two elements of Design Studio Methodology: abductive thinking and co-operative ideation.