Radio can learn, improve and react faster to listeners who are changing audio consumption habits and spending less time with our medium. Radio stations are used to be fast for being first, but we need the mindset shift of being fast for being better. That is being agile.
Radio could become Lean by putting listener experience in the center and incorporating continuous feedback from the audience into every work process across the organisation.
Lean radio programming: take your format clocks to air, measure their performance and learn by evaluating their impact on audience’s engagement.
Listening behaviours are shifting. Young listeners don’t understand why radio content has to be subordinated to fixed schedules. In order to keep up time spent listening among young listeners radio needs to start experimenting with non-linear models.
Data-analysis in radio enables a new way of programming based on experimentation. Voizzup applies it to continuously checking the health of the format clocks of your radio station.