Data to feed not just artificial intelligent systems, but primarily human teams. To boost the talent and creativity of professionals with emotions, empathy, intuition and care for details. At the service of experts in creating engaging content. That’s the big-data in radio that I believe in.
Big data used in music research for radio: audience’s spontaneous reactions during natural listening are captured through the mobile app of the radio station in the smartphone of thousands of listeners and turned into meaningful information for the station’s team.