Data-driven music test for radio

Big data used in music research for radio: audience’s spontaneous reactions during natural listening are captured through the mobile app of the radio station in the smartphone of thousands of listeners and turned into meaningful information for the station’s team.

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Tommy Ferraz

CHR: Safe is risky

Safe is risky. It is in business, in sports, in love… And it is in radio as well, especially in one format: CHR. If you

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