CHR

Data-driven music test for radio

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Big data used in music research for radio: audience’s spontaneous reactions during natural listening are captured through the mobile app of the radio station in the smartphone of thousands of listeners and turned into meaningful information for the station’s team.

CHR: Safe is risky

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Safe is risky. It is in business, in sports, in love… And it is in radio as well, especially in one format: CHR. If you are a CHR Programme Director you already know playing safe is not an option: You can’t play those songs that always perform well. Your station needs to introduce brand new … Read more