BBC Radio 1 speaks Spanish, again. Matt Fisher, Station Sound Manager, designs the imaging in Spanish for the 20th anniversary of Radio 1 in Ibiza.
Data to feed not just artificial intelligent systems, but primarily human teams. To boost the talent and creativity of professionals with emotions, empathy, intuition and care for details. At the service of experts in creating engaging content. That’s the big-data in radio that I believe in.
By doing radio, Apple is learning radio. They have the capability, the resources and the drive to turn that learning into actual disruption in the radio industry in future iterations.
Big data used in music research for radio: audience’s spontaneous reactions during natural listening are captured through the mobile app of the radio station in the smartphone of thousands of listeners and turned into meaningful information for the station’s team.
Apple’s radio doesn’t seem to want or need traditional research. They have data instead: they can capture every click from million of listeners all around the globe accessing Beats 1 through one single app.