Tommy's Blog

About radio, mostly

Data-driven music test for radio

Big data used in music research for radio: audience’s spontaneous reactions during natural listening are captured through the mobile app of the radio station in the smartphone of thousands of listeners and turned into meaningful information for the station’s team.

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Spanish IDs in BBC Radio 1

Matt Fisher, BBC Radio 1 Station Sound Manager, talks about the imaging for Radio 1 in Ibiza with a Spanish voice-over: “A really simple imaging concept with a massive audience impact.”

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