Tommy's Blog

About radio, mostly

Pensamientos “Sobre Radio” en voz alta: radio joven

Sin experimentación no hay innovación, en radio tampoco. Sin profesionales de radio jóvenes apasionados, tampoco habrá oyentes jóvenes apasionados. Para recuperar al oyente joven, nuestros equipos deben primar aprendizaje, por encima de crecimiento.

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Bringing Lean to radio

Radio could become Lean by putting listener experience in the center and incorporating continuous feedback from the audience into every work process across the organisation.

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Proposition for radio airchecks

My proposal for airchecks intends to push cooperative self-evaluation in radio. The goal is to facilitate assimilation and, therefore, speed up improvement.

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Format Clocks Evaluation

Lean radio programming: take your format clocks to air, measure their performance and learn by evaluating their impact on audience’s engagement.

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