On listeners needs
With listeners needs
For meeting listeners needs
Kaizen mindset applied to evaluation techniques in radio
Assumptions are treated as hypothesis and tested to validate or refute
Hypotheses are tested against feedback from listeners
Safe environment for experimentation thanks to shorter learning cycles
Unlike the old model of consultancy in Radio, that is perceived as constraining by on-air teams, our final goal is to share a sustainable, continuous and creativity-boosting methodology for improvement.
Whether your organisation is a tightly budgeted small radio company or a large multi-million dollar actor in the broadcast industry, the main reason that keeps you away from a successful data strategy might be the same one. It’s not about affordability, but readiness.
Are technology and innovation the same? What is innovation? Why do we need it? How do we introduce it in our organisations? Does a culture of innovation exist in the Radio industry?
1. Know when your listeners are paying attention.
2. Seek Time ENJOYED Listening, instead of TSL.
3. Visualise your power and assume your responsibility on-air.
4. Put listener engagement measurement in the hands of the on-air team.
5. “Listempathise”
