Record labels should shift their main mission: They should act as communication agencies, as production companies, as content platforms. They should become the environment for explosive creation around the artist.
Big-data guru, Bernard Marr, believes that big data and its implications will affect every single business and change how we do business, inside and out. Let’s do the exercise of applying Marr’s observations to radio.
Listening behaviours are shifting. Young listeners don’t understand why radio content has to be subordinated to fixed schedules. In order to keep up time spent listening among young listeners radio needs to start experimenting with non-linear models.