The morning show “De Grote Peter van de Veire Ochtendshow” on MNM, the VRT station targeting young audience, will be conducting a pilot with Voizzup during the coming months for evaluating their contents daily, starting today.
On-air, programming, editorial, sound production, audience research teams need to embrace creation in short cycles and listener feedback at all stages in order to allow continuous improvement. Even if that requires that they come up with their own framework and terminology.
Radio can learn, improve and react faster to listeners who are changing audio consumption habits and spending less time with our medium. Radio stations are used to be fast for being first, but we need the mindset shift of being fast for being better. That is being agile.
Diving in existing research to explain why I don’t believe the smart speaker will become the central device for audio listening among young listeners. Also, I don’t see how the smart speaker might save linear radio. More likely, it will accelerate its decline.
If covering live what’s happening now is so important, why should radio stations have only one 24/7 broadcast? Why not three, or six or eight simultaneous live broadcast depending on how many events are taking place at the same time?
Radio could become Lean by putting listener experience in the center and incorporating continuous feedback from the audience into every work process across the organisation.
My proposal for airchecks intends to push cooperative self-evaluation in radio. The goal is to facilitate assimilation and, therefore, speed up improvement.
Big data speeds up learning cycles and facilitates a more agile radio programming. As long as we are prepared to overcome fear to fail.
Lean radio programming: take your format clocks to air, measure their performance and learn by evaluating their impact on audience’s engagement.