Tommy's Blog

Innovation & Continuous Improvement in Radio

Agile radio, continuous improvement ready

On-air, programming, editorial, sound production, audience research teams need to embrace creation in short cycles and listener feedback at all stages in order to allow continuous improvement. Even if that requires that they come up with their own framework and terminology.

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Agile radio

I help radio stations become agile. What does that mean?

Radio can learn, improve and react faster to listeners who are changing audio consumption habits and spending less time with our medium. Radio stations are used to be fast for being first, but we need the mindset shift of being fast for being better. That is being agile.

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I don’t get the hype about smart speakers for radio

Diving in existing research to explain why I don’t believe the smart speaker will become the central device for audio listening among young listeners. Also, I don’t see how the smart speaker might save linear radio. More likely, it will accelerate its decline.

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Bringing Lean to radio

Radio could become Lean by putting listener experience in the center and incorporating continuous feedback from the audience into every work process across the organisation.

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Proposition for radio airchecks

My proposal for airchecks intends to push cooperative self-evaluation in radio. The goal is to facilitate assimilation and, therefore, speed up improvement.

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Format Clocks Evaluation

Lean radio programming: take your format clocks to air, measure their performance and learn by evaluating their impact on audience’s engagement.

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Wanna talk radio?