tommyferraz

4 ways big-data will change radio

Big-data guru, Bernard Marr, believes that big data and its implications will affect every single business and change how we do business, inside and out. Let’s do the exercise of applying Marr’s observations to radio.

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tommyferraz

Big-data in radio at the service of human talent

Data to feed not just artificial intelligent systems, but primarily human teams. To boost the talent and creativity of professionals with emotions, empathy, intuition and care for details. At the service of experts in creating engaging content. That’s the big-data in radio that I believe in.

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root

Data-driven music test for radio

Big data used in music research for radio: audience’s spontaneous reactions during natural listening are captured through the mobile app of the radio station in the smartphone of thousands of listeners and turned into meaningful information for the station’s team.

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Tommy Ferraz

CHR: Safe is risky

Safe is risky. It is in business, in sports, in love… And it is in radio as well, especially in one format: CHR. If you

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