tommyferraz

Agile radio, continuous improvement ready

On-air, programming, editorial, sound production, audience research teams need to embrace creation in short cycles and listener feedback at all stages in order to allow continuous improvement. Even if that requires that they come up with their own framework and terminology.

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Agile radio
tommyferraz

I help radio stations become agile. What does that mean?

Radio can learn, improve and react faster to listeners who are changing audio consumption habits and spending less time with our medium. Radio stations are used to be fast for being first, but we need the mindset shift of being fast for being better. That is being agile.

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tommyferraz

Format Clocks Evaluation

Lean radio programming: take your format clocks to air, measure their performance and learn by evaluating their impact on audience’s engagement.

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