The morning show “De Grote Peter van de Veire Ochtendshow” on MNM, the VRT station targeting young audience, will be conducting a pilot with Voizzup during the coming months for evaluating their contents daily, starting today.
La radio de Apple, nos ayuda a comprender el impacto que el análisis de datos tendrá en la programación de radio frente a los métodos de investigación de audiencias tradicional
Record labels should shift their main mission: They should act as communication agencies, as production companies, as content platforms. They should become the environment for explosive creation around the artist.
BBC’s latest innovation in non-linear radio enables online listening first by releasing speech-based shows up to 7 days before they are aired on FM.
Four projects involving young teams working for the future of radio: Roundhouse Radio, Red Light Radio, Parazhit and All Sports Radio.
Radio should be turning the fact that content doesn’t need to be subordinated to live broadcast anymore, into a great opportunity to produce premium content for a more engaging radio.
Big-data guru, Bernard Marr, believes that big data and its implications will affect every single business and change how we do business, inside and out. Let’s do the exercise of applying Marr’s observations to radio.
Listening behaviours are shifting. Young listeners don’t understand why radio content has to be subordinated to fixed schedules. In order to keep up time spent listening among young listeners radio needs to start experimenting with non-linear models.
España, Argentina, Colombia, México, Venezuela, Chile y Perú destacarán en 2018 por su tamaño y/o crecimiento en ingresos publicitarios en radio. Teniendo en cuenta el factor lingüístico, los países de habla hispana (incluyendo la audiencia hispana de Estados Unidos) serían el segundo mercado más importante a nivel global.
Los comportamientos de escucha de radio están cambiando. El oyente joven no entiende la subordinación de sus contenidos preferidos a horarios fijos. Es necesaria la experimentación con modelos de radio no lineal si no queremos perder a ese oyente para siempre.