Radio can learn, improve and react faster to listeners who are changing audio consumption habits and spending less time with our medium. Radio stations are used to be fast for being first, but we need the mindset shift of being fast for being better. That is being agile.
Diving in existing research to explain why I don’t believe the smart speaker will become the central device for audio listening among young listeners. Also, I don’t see how the smart speaker might save linear radio. More likely, it will accelerate its decline.
If covering live what’s happening now is so important, why should radio stations have only one 24/7 broadcast? Why not three, or six or eight simultaneous live broadcast depending on how many events are taking place at the same time?
Radio could become Lean by putting listener experience in the center and incorporating continuous feedback from the audience into every work process across the organisation.
Big data speeds up learning cycles and facilitates a more agile radio programming. As long as we are prepared to overcome fear to fail.
Una radio excesivamente conservadora y lineal ha dejado escapar al público joven poniendo su propio futuro en riesgo.
La radio de Apple, nos ayuda a comprender el impacto que el análisis de datos tendrá en la programación de radio frente a los métodos de investigación de audiencias tradicional
BBC’s latest innovation in non-linear radio enables online listening first by releasing speech-based shows up to 7 days before they are aired on FM.