Technology alone won’t bring innovation to Radio
Are technology and innovation the same? What is innovation? Why do we need it? How do we introduce it in our organisations? Does a culture of innovation exist in the Radio industry?
Innovation
My 7 wishes for #WorldRadioDay
For celebrating World Radio Day 2020, I’m adding to my wishes for radio industry from last year, a 7th one.
5 resolutions for better listener engagement in radio, in 2020.
1. Know when your listeners are paying attention.
2. Seek Time ENJOYED Listening, instead of TSL.
3. Visualise your power and assume your responsibility on-air.
4. Put listener engagement measurement in the hands of the on-air team.
5. “Listempathise”
Hey morning-show host! This is why you should own listener engagement measurement.
Just being able to see first hand, daily, the impact everything you say or do on-air has on your audience will make you more aware, more responsible, more confident, more creative.
Por qué el equipo de antena debe ser dueño de la medición de engagement del oyente
El equipo de antena es el único motor posible para la mejora continua de contenidos en tu radio. Ellos deben ser dueños de la medición de engagement de oyentes.
On-air teams must own listener engagement measurement in radio.
The on-air team is the only possible engine for continuous content improvement in your radio show or station. On-air teams must own listener engagement measurement. No matter whether your radio organisation is a national public broadcaster or a local independent radio station, you will embrace daily content evaluation.
Continuous content improvement for MNM (VRT) morning show
The morning show “De Grote Peter van de Veire Ochtendshow” on MNM, the VRT station targeting young audience, will be conducting a pilot with Voizzup during the coming months for evaluating their contents daily, starting today.
Radio ágil, preparada para una mejora continua
Los equipos de antena, programación, redacción, producción de sonido, investigación de audiencias, etc. necesitan incorporar ciclos cortos y feedback del oyente a todas las fases de su creación, para permitir una mejora continua. Incluso si eso requiere crear su propio sistema de trabajo y su propia terminología.
Agile radio, continuous improvement ready
On-air, programming, editorial, sound production, audience research teams need to embrace creation in short cycles and listener feedback at all stages in order to allow continuous improvement. Even if that requires that they come up with their own framework and terminology.
Ayudo a la radio a ser ágil. ¿Qué significa eso?
La radio puede aprender, mejorar y reaccionar más rápido a los oyentes que están cambiando sus hábitos de consumo de audio y están pasando menos tiempo con nuestro medio. Las emisoras están acostumbradas a ser rápidas para llegar primero, pero necesitamos el cambio mental de ser rápidos para ser mejores. Eso es ser agile.