Seáis una pequeña radio o una inmensa empresa de radiodifusión, lo que os aleja de una estrategia de datos de éxito podría ser lo mismo: no estar listos.
Whether your organisation is a tightly budgeted small radio company or a large multi-million dollar actor in the broadcast industry, the main reason that keeps you away from a successful data strategy might be the same one. It’s not about affordability, but readiness.
El equipo de antena es el único motor posible para la mejora continua de contenidos en tu radio. Ellos deben ser dueños de la medición de engagement de oyentes.
The on-air team is the only possible engine for continuous content improvement in your radio show or station. On-air teams must own listener engagement measurement. No matter whether your radio organisation is a national public broadcaster or a local independent radio station, you will embrace daily content evaluation.
The morning show “De Grote Peter van de Veire Ochtendshow” on MNM, the VRT station targeting young audience, will be conducting a pilot with Voizzup during the coming months for evaluating their contents daily, starting today.
Big data speeds up learning cycles and facilitates a more agile radio programming. As long as we are prepared to overcome fear to fail.
La radio de Apple, nos ayuda a comprender el impacto que el análisis de datos tendrá en la programación de radio frente a los métodos de investigación de audiencias tradicional
Lean radio programming: take your format clocks to air, measure their performance and learn by evaluating their impact on audience’s engagement.
Beats 1 airs “The Best of Disclosure”, selecting the best bits from the show. Is Beats 1 reacting to a drop in listening figures? Is data enabling faster reactions in Apple’s radio programming?
Big-data guru, Bernard Marr, believes that big data and its implications will affect every single business and change how we do business, inside and out. Let’s do the exercise of applying Marr’s observations to radio.