Tommy Ferraz's Blog

Agility in Radio

I don’t get the hype about smart speakers for radio

Diving in existing research to explain why I don’t believe the smart speaker will become the central device for audio listening among young listeners. Also, I don’t see how the smart speaker might save linear radio. More likely, it will accelerate its decline.

Read More »

Bringing Lean to radio

Radio could become Lean by putting listener experience in the center and incorporating continuous feedback from the audience into every work process across the organisation.

Read More »

Format Clocks Evaluation

Lean radio programming: take your format clocks to air, measure their performance and learn by evaluating their impact on audience’s engagement.

Read More »