Diving in existing research to explain why I don’t believe the smart speaker will become the central device for audio listening among young listeners. Also, I don’t see how the smart speaker might save linear radio. More likely, it will accelerate its decline.
If covering live what’s happening now is so important, why should radio stations have only one 24/7 broadcast? Why not three, or six or eight simultaneous live broadcast depending on how many events are taking place at the same time?
Radio could become Lean by putting listener experience in the center and incorporating continuous feedback from the audience into every work process across the organisation.
My proposal for airchecks intends to push cooperative self-evaluation in radio. The goal is to facilitate assimilation and, therefore, speed up improvement.
Big data speeds up learning cycles and facilitates a more agile radio programming. As long as we are prepared to overcome fear to fail.
Lean radio programming: take your format clocks to air, measure their performance and learn by evaluating their impact on audience’s engagement.
The set of skills and strengths of a radio talent is her Force. The Light and the Dark Side are connected. Help her bring balance to the Force, for your audience’s good.
Record labels should shift their main mission: They should act as communication agencies, as production companies, as content platforms. They should become the environment for explosive creation around the artist.
BBC’s latest innovation in non-linear radio enables online listening first by releasing speech-based shows up to 7 days before they are aired on FM.
Four projects involving young teams working for the future of radio: Roundhouse Radio, Red Light Radio, Parazhit and All Sports Radio.
Radio should be turning the fact that content doesn’t need to be subordinated to live broadcast anymore, into a great opportunity to produce premium content for a more engaging radio.
Beats 1 airs “The Best of Disclosure”, selecting the best bits from the show. Is Beats 1 reacting to a drop in listening figures? Is data enabling faster reactions in Apple’s radio programming?