Unlike the old model of consultancy in Radio, that is perceived as constraining by on-air teams, our final goal is to share a sustainable, continuous and creativity-boosting methodology for improvement.
Whether your organisation is a tightly budgeted small radio company or a large multi-million dollar actor in the broadcast industry, the main reason that keeps you away from a successful data strategy might be the same one. It’s not about affordability, but readiness.
Are technology and innovation the same? What is innovation? Why do we need it? How do we introduce it in our organisations? Does a culture of innovation exist in the Radio industry?
For celebrating World Radio Day 2020, I’m adding to my wishes for radio industry from last year, a 7th one.
1. Know when your listeners are paying attention.
2. Seek Time ENJOYED Listening, instead of TSL.
3. Visualise your power and assume your responsibility on-air.
4. Put listener engagement measurement in the hands of the on-air team.
5. “Listempathise”
Just being able to see first hand, daily, the impact everything you say or do on-air has on your audience will make you more aware, more responsible, more confident, more creative.
Most radio professionals engage listeners better and longer everyday, by just seeing firsthand the impact of their power on-air.
The on-air team is the only possible engine for continuous content improvement in your radio show or station. On-air teams must own listener engagement measurement. No matter whether your radio organisation is a national public broadcaster or a local independent radio station, you will embrace daily content evaluation.
Constant listener feedback is not enough alone for bringing continuous content improvement to radio. It requires a framework based on short learning cycles.
The morning show “De Grote Peter van de Veire Ochtendshow” on MNM, the VRT station targeting young audience, will be conducting a pilot with Voizzup during the coming months for evaluating their contents daily, starting today.
On-air, programming, editorial, sound production, audience research teams need to embrace creation in short cycles and listener feedback at all stages in order to allow continuous improvement. Even if that requires that they come up with their own framework and terminology.
Radio can learn, improve and react faster to listeners who are changing audio consumption habits and spending less time with our medium. Radio stations are used to be fast for being first, but we need the mindset shift of being fast for being better. That is being agile.