Tommy's Blog

About radio, mostly

tommyferraz

Format Clocks Evaluation

Lean radio programming: take your format clocks to air, measure their performance and learn by evaluating their impact on audience’s engagement.

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tommyferraz

4 ways big-data will change radio

Big-data guru, Bernard Marr, believes that big data and its implications will affect every single business and change how we do business, inside and out. Let’s do the exercise of applying Marr’s observations to radio.

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