By doing radio, Apple is learning radio. They have the capability, the resources and the drive to turn that learning into actual disruption in the radio industry in future iterations.
Apple’s radio doesn’t seem to want or need traditional research. They have data instead: they can capture every click from million of listeners all around the globe accessing Beats 1 through one single app.
The experiment consisted in challenging the traditional way of conducting air-checks, trying to avoid its most common issues. For that, we apply two elements of Design Studio Methodology: abductive thinking and co-operative ideation.
Should Apple’s ResearchKit for medical research be a wake-up call for audience research in Broadcast? Apple users will help improve Health Every time that Apple’s