tommyferraz

I don’t get the hype about smart speakers for radio

Diving in existing research to explain why I don’t believe the smart speaker will become the central device for audio listening among young listeners. Also, I don’t see how the smart speaker might save linear radio. More likely, it will accelerate its decline.

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tommyferraz

Aplicando Lean en radio

La radio puede ser Lean si pone la experiencia del oyente en el centro e incorpora el feedback continuo de la audiencia a cada uno de los procesos de trabajo en la organización.

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tommyferraz

Bringing Lean to radio

Radio could become Lean by putting listener experience in the center and incorporating continuous feedback from the audience into every work process across the organisation.

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tommyferraz

Format Clocks Evaluation

Lean radio programming: take your format clocks to air, measure their performance and learn by evaluating their impact on audience’s engagement.

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