On-air, programming, editorial, sound production, audience research teams need to embrace creation in short cycles and listener feedback at all stages in order to allow continuous improvement. Even if that requires that they come up with their own framework and terminology.
What we'll do
Understanding listeners needs and monitoring listener experience can't be a task only for Marketing department. Knowing how your audience thinks, feels and behaves must be everybody's job at the station. I will help your team:
On listeners needs
With listeners needs
For meeting listeners needs